Self initiated project

Wish of Wisdom

The reason?

In Australia, 8.5 million people—43% of the population—have experienced a mental disorder in their lifetime, with 4.3 million affected in the past year (Australian Institute of Health and Welfare, 2024). Mental health challenges often lead to impulsive or emotional decision-making, which can negatively impact shopping habits. People may shop to cope with stress, anxiety, or depression, leading to overspending, buying unnecessary items, or seeking temporary comfort through consumption, further exacerbating financial and emotional strain.

The offer?

To address this, the app Wish of Wisdom was created to help Australians make better financial decisions while working toward their financial goals. In today’s world of increasing online media presence and shopping, businesses often exploit consumers' vulnerabilities, using tactics like creating more celebration days to encourage excessive spending. Rather than offering more ‘deals’ or ‘specials,’ consumers need genuine recognition and guidance.

Mental health struggles tied to financial stress are a serious issue, exacerbated by rising consumerism and the cost of goods and services. Wish of Wisdom provides essential support, offering guidance for people to make informed, thoughtful financial choices—especially during the holiday season when overspending is common. By helping users understand the marketing tactics designed to exploit their habits, the app empowers them to resist unsustainable spending and find lasting financial stability.