During my internship with FutureBrand, I had the opportunity to work on diverse projects, gaining in-depth experience in a professional setting. One notable project involved working with AP+, a banking company that manages payment methods like Bpay and Connect ID. Their goal was to increase awareness and reach more customers by creating advertisements that highlight the evolution of digital payments and their convenience.

To address this, I developed custom illustrations for use in digital ads, social media posts, and other media. By personifying the company’s services and transforming sister companies into relatable characters, I aimed to make the concept of digital payments more approachable and engaging. This approach not only made the topic more relatable but also showcased the diversity among AP+’s clients, an aspect that was previously underrepresented.